Module 7 ( 7.What is a 'brassiere '? What is a 'negligee'? History? Illustrate ) :

Brassiere

A brassiere is an article of clothing that covers, supports, and elevates the breasts. Since the late 19th century, it has replaced the corset as the most widely accepted method for supporting a woman's breasts. Bras are these days worn by women in almost all parts of the world.

Women wear bras for a variety of purposes, for support, to improve the shape of breasts, to reduce or to enlarge the perceived breast size, or to restrain breast movement during an activity such as during exercise, to enhance their cleavage, to facilitate nursing. Most bras are designed to lift the breasts off the chest wall if they sag and to restrain them from movement. Bra designers strive to produce a garment that is both practical and attractive.

The bra has become a feminine icon or symbol charged with political and cultural meanings that overlay its practical purpose. Some feminists consider the brassiere a symbol of the repression of women's bodies. Historically, when a young girl gets her first bra, it may be symbolic of her coming of age.

History
During recorded history, women have used a variety of garments and devices to cover, restrain, or elevate their breasts. Brassiere or bikini-like garments are depicted on some female athletes in the 1400s BC during the Minoan civilization era. Similar functionality was achieved by both outerwear and underwear. In China during the Ming Dynasty a form of foundation cloth complete with cups and straps drawn over shoulders and tied to the girth seam at the lower back called a dudou was in vogue among rich women. Popularity continued into the Qing Dynasty (1644–1911). In English they are known as "stomach protectors" or "tummy covers". From the 1500s onwards, the undergarments of wealthier women were dominated by the corset, which pushed the breasts upwards. In the latter part of the 1800s, clothing designers began experimenting with various alternatives to the corset, trying things like splitting the corset into multiple parts: a girdle-like restraining device for the lower torso, and devices that suspended the breasts from the shoulder for the upper torso. By the early 1900s, garments more closely resembling contemporary bras had emerged, although large-scale commercial production did not occur until the 1930s. Since then, bras have replaced corsets (although some prefer camisoles), and bra manufacture and sale has become a multi-billion-dollar industry. Over time, the emphasis on bras has largely shifted from functionality to fashion.

Negligee

The negligee is a form of womenswear intended for wear at night and in the bedroom. It is a form of nightgown; first introduced in France in the 18th-century, where it mimicked the heavy head-to-toe style of women's day dresses of the time.

By the 1920s it began to mimic women's satin single-layer evening dresses of the period. The term "negligee" was used of a Royal Doulton run of ceramic figurines in 1927, showing women wearing what appears to be a one-piece knee-length silk or rayon slip, trimmed with lace. Although the evening-dresses style of nightwear made moves towards the modern negligee style (translucent bodices, lace trimming, bows - exemplified in 1941 by a photo of Rita Hayworth in Life), it was only after World War II that nightwear changed from being primarily utilitarian to being primarily sensual or even erotic; the negligee emerged strongly as a form of lingerie.

Modern negligees are often much looser and made of sheer and semi-translucent fabrics and trimmed with lace or other fine material, and bows. Multiple layers of fabric are often used. The modern negligee thus perhaps owes more to women's fine bedjackets or bed-capes, and up-market slips than to the nightgown. It spread to a mass market, benefitting from the introduction of cheap synthetic fabrics such as nylon and its finer successors. From the 1940s to the 1970s, the trend was for negligees to become shorter in length (e.g. the babydoll of the 1970s). Negligees made from the 1940s to the 1970s are now collectible vintage items.‎

In the UK in 2004, negligees accounted for only four percent of women's nightwear sales, women's pyjamas having dominated since the mid 1980s. However, UK negligee sales are said to have been the fastest increasing sector of the market since 1998.